During the holiday season, there are a number of ways to increase your search engine visibility. You can start by adding holiday-specific keywords to your website and blog. You can also conduct a survey to find out what your target market is looking for. If you don’t have time to create content, consider reusing some of your old content.
Reuse old content
Whether you’re looking to reuse old content for holiday SEO tips or you’re just looking to recycle content, repurposing is a great way to increase your reach. Repurposing old content will save you time and effort, and it will also allow you to keep your audience engaged.
While not every piece of content is ideal for repurposing, it’s important to think about your options before you start. Sometimes, pieces of content are just written for a specific time frame, and they will not perform as well as they should if you reuse them. You’ll also need to think about how you’ll repurpose your content, as some work better as one-offs, and others are better suited for being recycled.
Create temporary content for Cyber Monday/Black Friday sales
Creating temporary content for Cyber Monday and Black Friday is an important task for any retail outfit. These two shopping holidays play a vital role in generating online sales revenue. It’s a good idea to find a way to make your customers’ lives easier. For example, a streamlined checkout mechanism can help prevent customers from straying. A social media strategy can help build a community around your brand.
You could hire a professional, but there are plenty of free tools out there. For example, you could use a service like 1WorldSync to create product content for you. Using a service like this can save you a bundle during the holidays.
Conduct a survey to find out what your target market wants for the season
Having a survey on your website is a good idea for many reasons. The survey is a great way to find out what your customers want, and it’s a good way to measure your brand’s awareness. In addition to surveys, you can use other methods to collect this type of data.
One of the best ways to find out what your target market wants is to get a pulse on their demographics. The demographics of your target market may vary slightly from one demographic to the next, so this is not a hard and fast rule. However, by knowing which demographics you’re dealing with, you can better tailor your product to their needs. This information can be invaluable when planning for the future.
Add holiday keywords to your blog
During the holiday season, your blog should have a seasonal flair. The following tips will help you get the most out of your holiday content.
First, make sure you have a holiday-specific calendar. Include the holidays you plan to target in your calendar, as well as an SEO-led list of content ideas.
Also, consider a holiday themed series. These series can drive a steady flow of traffic to your blog. This is especially true if you include a holiday-related internal link in each post.
Finally, make sure your website is optimized for holiday sales. In addition to listing your products and services, include a page title that entails holiday gift-related terms.
Analyze data from other Channels
Getting your SEO and paid search campaigns in line is important for the holiday season. While a holiday marketing plan isn’t always an easy feat, it’s important to measure your progress along the way. Using a variety of tools like Google’s Mobile-Friendly Testing Tool and Screaming Frog will help you uncover what’s working and what’s not. The Mobile-Friendly Testing Tool in particular is a great way to measure the mobile-friendliness of your site.
The first thing you need to do is find out what keywords and phrases your customers are searching for. Using a variety of tools like Screaming Frog or a good ol’ fashioned Google search will help you uncover what’s working and if your competitors are stealing your thunder.
301 redirect to send link equity to your new evergreen holiday URL
301 redirects are a permanent way to send link equity to a new URL. 301 redirects are useful when you’re merging websites or moving pages from one folder to another. They ensure that your users get the proper information while preserving rankings for your old pages.
301 redirects can help you avoid the dreaded 404 error. When you send users to a new URL, you can also tell the search engines that your site has changed. 301 redirects also work to fix broken links.
If you’re merging websites, you’ll need to notify the search engines that the old URLs have been moved. If you don’t, your pages may be deindexed by Google.
